If anyone ever tells you that there is a distinct separation between models and actors, I invite you to challenge this theory. In my last column we discussed finding inspiration on Pinterest and in fashion magazines. I’d like to further explore this subject and explain what to do after you’ve found your inspiration. My favorite thing about modeling has always been “telling a story.” It is not our job, but our privilege, to portray a character in every photo we take. The beauty of photography is capturing an image that will evoke an emotion in the viewer. In speaking with fellow models over the years, I’ve heard that it’s often hard for some to channel their emotions onto film. Is it a mental block? Is it an unwillingness to go that extra mile? Whatever it is, I believe every model should try their best to avoid the “deadpan” look at all costs. Nothing is more unfortunate than a well-produced, expertly styled photo shoot ruined by a model who doesn’t connect with the story. I look at countless advertisements in both fashion magazines from million dollar companies and smaller publications. Why are the big-budget advertisements the ones that resonate with us? Sure, it doesn’t hurt that the models are wearing the best clothing on the planet in some of the most exotic, beautifully lit locations on planet Earth. But what I believe really makes the photo is the model. The models who are hired for big campaigns have proven themselves (some over decades) to carry an entire brand’s message with only a look.
Model: Valerie Wyndham; Photographer: Kyle Schruder
But how do we do it? Photographers will often tell you to think of a time in your life that will bring your emotions to the surface. The problem with that is that models can take it way too literally. If the image you’re creating is one of solace, sadness or loss, it’s very easy to recall a memory from your own life that will put you in the appropriate mood. Why I caution you is because there is, I believe, a difference between “model acting” and “actual acting.” We hear Tyra Banks often say to “America’s Next Top Model” contestants that while they successfully demonstrated a distinct look, they “lost their model.” It’s so easy to take an emotion too far and forget your angles, lose your light, or be careless in your poses. What I suggest is to not fully go to “that place” of dark emotions. Dip your toe in the pool. Do not dive in. Do not “forget your model!” Practice in the mirror as often as you can. Try different expressions and study your angles in various lighting.
It is our job as models to think about the key aspects of what we’re hired to express.
Consider Your Surroundings
Are you in a beautiful lush forest? Are you in a grungy lumber yard? Echo your surroundings in your emotions. Stop for a moment to breathe in your location and let it speak to you. Take in the view, smell the air, touch your surroundings…how does it all make you feel?
Model: Valerie Wyndham; Photographer: Kyle Schruder
Consider the Brand
What does the company have in mind for how they want to be perceived? Speak with the owner of the brand or whoever is directing you about what their brand represents. Not only will this help you in posing, but it will impress them that you want to represent their product to the best of your abilities. In addition to speaking with someone, you should also do homework (even if it is just Googling the company) and read every material you can about the brand.
Know Your Audience
Who will be viewing this image? Is it a sexy men’s magazine? If so, then sultry poses and direct eye contact may be what works. (Research, research…can’t stress this enough.) Is it a women’s fashion catalog? Carefree poses and a friendly gaze may be appropriate. Is it an avant-garde editorial? Get creative in your poses. Your eyes, pose and expression can tell the viewer everything they need to know.
Photographers will forever be telling you that the story is in your eyes. Listen to that and take it to heart. It’s our job as models to discern what that story is. Get lost in that story and express yourself in a way that feels right. It should be organic, but I assure you it does become easier over time. As with every column I write, I want to stress that asking questions is completely acceptable and should be encouraged. A great relationship with a photographer is born this way. If you’re having trouble with emotions in your photos, I also strongly suggest acting classes. Does this mean you should switch careers? Not necessarily. But I encourage any exercises that will get you out of your shell, so to speak, so that when you are called upon to play a character you have the mental tools to be free in your expressions. With every shoot simply ask yourself, “Who am I today?”
Wishing you luck in the amazing and, most importantly, meaningful images you will create. It is art, after all. Never forget that.